The GSM designations of both products also show this difference in weight. However, when compared to our A4 white matte 300gsm card, the latter is lighter but thicker due to it being more fibrous and less compressed. The card contains clay and has been compressed and polished to create a silk finish. In fact, one card could be thinner yet still have more heft than a thicker card.Ī4 white silk 350gsm card is a good example of this. If we were to compare two sheets of paper from different materials, both could be 300gsm but one could be thicker than the other due to the difference in composition. One of the main factors that affect card thickness is the material used to make it. While GSM does have a relationship with paper thickness (for example, a 300gsm sheet of card is very likely to be thicker than a 100gsm sheet), it is not a reliable measurement for paper and shouldn’t be used as such. It’s important to note that GSM refers to the weight of a card and not its thickness. While grammage is technically the proper term for paper weight, most printers in English-speaking countries refer to GSM as the “weight” of a card. Grammage is more commonly referred to by its unofficial abbreviation: GSM. In parts of the world that use the metric system, the mass per unit area of any paper product is expressed in grams per square meter (g/m2), or the weight of one sheet of 1-metre x 1-metre card. In the paper and pulp industry, card weight isn’t measured by thickness but by grammage - the area density of a paper product or its mass per unit of area. The right weight can create your desired first impression, whether you’re making DIY wedding invites, professional business cards, or greeting cards for your company’s customers.īut what exactly is paper weight? If you’ve ever ordered business cards, bespoke invitations or some type of printed paper product, you may have come across the acronym “GSM.” In this guide, we take a closer look at paper and card thickness and how it’s measured using the GSM standard. However, it’s just as important to consider paper weight, which is a big part of the look and feel of your wedding invitations, greeting cards, and other crafting projects. When choosing paper or cardstock, most people will go straight to colour and finish - after all, these are the first things they see.
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